What Is Google Analytics 4 and How to Use It

Google Analytics 4 (GA4) is the latest version of Google’s analytics platform. It provides deeper insights into user behaviour across websites and apps—and it's the future of digital data tracking.

What’s different about GA4? Unlike Universal Analytics, GA4 is event-based. That means it tracks user actions (like clicks, scrolls, and video views) more flexibly. It also offers cross-platform tracking, allowing you to see how users interact across devices and channels.

Key features:

• Event-based tracking: No need to set up custom goals like in older versions.

• Predictive insights: GA4 uses machine learning to suggest audience segments and forecast outcomes.

• Improved privacy controls: It aligns better with data protection regulations like GDPR.

• Cross-device tracking: Understand the full user journey—from mobile to desktop.

How to get started with GA4:

1. Set up a GA4 property in your Google Analytics account.

2. Explore the reports: engagement, retention, user paths, and more.

GA4 may feel different at first, but it’s more powerful and future-ready. Understanding it now will put your business ahead as data becomes even more essential to success.

Google Analytics 4 and How to Use It

Google Analytics 4 (GA4) is the latest version of Google’s analytics platform. It provides deeper insights into user behavior across websites and apps—and it's the future of digital data tracking.

GA4 might seem unfamiliar at first, but it's designed to offer deeper, more flexible insights into user behaviour across devices. With its event-based tracking and predictive analytics, it gives businesses a more accurate view of the customer journey. As data-driven decisions become more critical to digital success, understanding GA4 now will give your business a competitive edge. It may sound complex, but Pixera Works is here to simplify the setup and guide you every step of the way. Contact us if you need help configuring GA4 or making sense of your analytics.